We are not always lucky enough to have the whole process of a video in our hands, sometimes, we are invited when the client already carries out a part of the process alone or with some other advertising agency that has left them stranded… No problem, you can always collaborate and get good products. Each stage, that is, pre-production, production and post-production, has a very interesting maturation process, what we call in the office «cooking a design» and we know that there is no better process than letting each stage rest, cooking it over low heat and letting the result mature.
But sometimes a project arrives that has already begun and has to be completed, in this example, there was already a script written, the scenography, the set, the actors… The client gave us the opportunity to make adjustments to the script and we raised the image. But what impressed us the most were our actors, who, without any acting training, knew how to adapt and did excellently. Later, the video editing department did the rest, subtitling, soundtracking, and of course changes and adjustments on the client’s part. In the end, we liked the result, a video totally focused on a specific area, speaking to the target audience with whom it has to communicate.
