You represent a small or medium company or you are independent and you don’t have a website, should you think about having one? Besides, you don’t have a website for a reason, you don’t know anything about the internet and you already have Facebook, Instagram, Linkedin, mail, do you need anything else? Generally yes.

Undoubtedly, you must first ask yourself about your needs, but grosso modo, today, a website is online presence, where the viewer, your potential client or contractor can see in a general way your products, your services or your work. But we are still in the same… you don’t know about internet, much less about programming, what is the first step?

The first step would be to understand that you need a name for your page and a place to deposit that name (domain and hosting) that you can buy from a company, with several steps that can be cumbersome; then upload to that hosting a website … we are still in the same, because you do not know the internet. An easy way to solve these problems is WordPress that dynamically manages any need and that, with very little investment you quickly solve a web page and gradually enrich and modify it to your taste and needs, all this without the need to rely on a web expert.

WordPress is a content manager, in other words it is an intuitive program that will help you make your website, whether we want to appear in type blog, portfolio of work or a virtual store. Its design is based on modules and sub modules (image) (text) (title) (caption) with predetermined designs and intuitively leads us to fill those spaces and guides us to feed the content as we would do with our social networks. So far we will have solved a basic web page either for personal or business use, with little investment and in a short time.

But if we want to go further and improve it, position it, accept payments, etc. there are ways to do it easily but now we recommend you to hire a web professional, because now we could talk about SEO and SEM positioning strategies, think about modifications to the templates that WordPress offers us using markup languages like HTML or CSS, or programming languages … but that’s a story for another topic. For now, you can focus on the recommendation we give you, it is true that there are many offers on the market to self-manage our website, but WordPress stands out from the others because it has community forums, training courses, its interface handles the most used programming languages, has constant updates, in short, it is undoubtedly the most robust option on the market.

We, the founders of Kreata Estudio are «old school», yes, we have our years. Our training was done on paper, with glue, spray glue? no! liquid glue that we took out of a can and we stained our hands. We knew the cutter, the assembly of projects on cardboard to present them to the client and the «shirts» to cover that work … and at what point we went to have our face in a screen all day … even we do not know, we feel it was from one day to another. When we started as designers, the internet existed only for a privileged few, not everyone could handle design programs: CorelDraw and PageMaker (by the way, I heard that CorelDraw launched its 2021 suite… personally, I think it will never be able to raise its head against Adobe), being a designer was a privileged position for a few.

At that time there were many jobs and they were clearly divided, the photographer did not mark typography, the trainer did not make negatives, the designer did not touch the printing plates. There was classified work and each one respected his stages in the line of work. Nowadays, not only photographers take pictures, we all take pictures, edit pictures, retouch pictures, publish pictures, invent hashtags, put them to music and launch them on social networks … Why not!

But it was not only graphic design that changed, the world changed and we have become multitasking, we can design logos, edit web pages online, download videos, make blogs, vlogs and podcasts! the internet is no longer a privilege for a few, that’s already a few decades ago, so … have we become old? it depends… in that well-defined chain of work, many businesses and specific activities died, others adapted, they got on the internet, they got into programming, they went from traditional illustration to digital illustration, from text marking and analog photography to editorial editing and digital publishing, we still use paper, but we opt for FSC certified papers, we still print, but we do digital prepress, in graphic design we have not grown old, we have adapted, we have opened our minds to the new possibilities of digital resolution and while we continue on this path, we will never be old.

Most of the world uses A4 size (21 x 21.7 cm) and a few countries, including our neighbors USA and Canada, use letter size (21.5 x 28 cm). Being our trading partners, it is natural that we have adopted the same size in Mexico. It is evident that this small size is the size in which the double letter, tabloid, oversize tabloid, and printing paper sheets will later be deployed.

It is also true that it is necessary to check before printing on what paper we will have our printed material. Does the paper we want come in sheets or in reels? In large volume printing, we do not want to pay and throw away kilos and kilos of paper waste.

That is why we choose line papers, because there is already some security in supply and measures, a problem arises when we want to use exceptional papers, for example, the Forest Stewardship Council FSC certified papers come from Europe and that means that we must adapt our formats to avoid shrinkage. Here the rule of «I study graphic design because I am not good at mathematics» is broken.

The graphic designer or visual communicator who overlooks this and designs annual reports, art books, brochures or even complete campaigns without thinking about extended measurements and final measurements based on the paper supplier or the many papers they have chosen, is in serious trouble. At the end of the day, our client trusts us to be the experts and we must be careful, not only in the creation and conception of a logo, or a corporate image, we must think about the final prints, even if we are not the ones who will print. Let’s not leave this problem to someone else.

So, to measure, add and subtract, before designing.

But sometimes a project arrives that has already begun and has to be completed, in this example, there was already a script written, the scenography, the set, the actors… The client gave us the opportunity to make adjustments to the script and we raised the image. But what impressed us the most were our actors, who, without any acting training, knew how to adapt and did excellently. Later, the video editing department did the rest, subtitling, soundtracking, and of course changes and adjustments on the client’s part. In the end, we liked the result, a video totally focused on a specific area, speaking to the target audience with whom it has to communicate.

Methods & Updates

Do you want to learn how to draw, create characters or tell stories? Contact us.

Or better yet, you are a creative who as a hobby or professionally makes drawings, logo sketches, storyboard with traditional techniques or digital techniques, we would love to hear about your work.

For both cases, we would love to hear from you and get to know your work

contacto@kreataestudio.com