Digital – Kreata Estudio

Graphic design, did we get old?

admin — Wed, 31 Aug 2022 11:29:04 +0000

We, the founders of Kreata Estudio are «old school», yes, we have our years. Our training was done on paper, with glue, spray glue? no! liquid glue that we took out of a can and we stained our hands. We knew the cutter, the assembly of projects on cardboard to present them to the client and the «shirts» to cover that work … and at what point we went to have our face in a screen all day … even we do not know, we feel it was from one day to another. When we started as designers, the internet existed only for a privileged few, not everyone could handle design programs: CorelDraw and PageMaker (by the way, I heard that CorelDraw launched its 2021 suite… personally, I think it will never be able to raise its head against Adobe), being a designer was a privileged position for a few.

At that time there were many jobs and they were clearly divided, the photographer did not mark typography, the trainer did not make negatives, the designer did not touch the printing plates. There was classified work and each one respected his stages in the line of work. Nowadays, not only photographers take pictures, we all take pictures, edit pictures, retouch pictures, publish pictures, invent hashtags, put them to music and launch them on social networks … Why not!

But it was not only graphic design that changed, the world changed and we have become multitasking, we can design logos, edit web pages online, download videos, make blogs, vlogs and podcasts! the internet is no longer a privilege for a few, that’s already a few decades ago, so … have we become old? it depends… in that well-defined chain of work, many businesses and specific activities died, others adapted, they got on the internet, they got into programming, they went from traditional illustration to digital illustration, from text marking and analog photography to editorial editing and digital publishing, we still use paper, but we opt for FSC certified papers, we still print, but we do digital prepress, in graphic design we have not grown old, we have adapted, we have opened our minds to the new possibilities of digital resolution and while we continue on this path, we will never be old.

Translation and subtitling

admin — Fri, 10 Jun 2022 07:34:35 +0000

We’re sharing a video where we had to translate from colloquial Spanish to standard English… How would you translate certain phrases from such colloquial Spanish? We liked the result, and fortunately, subtitling is very easy to do today. This video was also translated into Portuguese and subtitled in Spanish.

Animated typography

admin — Mon, 18 Apr 2022 03:06:36 +0000

Aquí les dejamos una pequeña animación de tipografía e imagen.

From paper to screen

admin — Thu, 14 Apr 2022 02:45:05 +0000

Only the «old school» generations can remember how we used to work with mechanical originals, paper, even wax, and the more modern 3M spray adhesive. For a special project recently, I thought of the word «camisa» which was the paper covering the mechanical original, a mechanical original on paper! Do you remember?

The transition from paper to screen was very rapid, and we hardly noticed it. We went from PageMaker, to QuarkXpress, and today to InDesign and of course to digital. And who remembers all the rules of text editing? I have the feeling that the new generations don’t care about the rules that were hammered into us to respect: widows, orphans, tracking, medianil, spelling… Or is it that they do care, and I just haven’t found those new generations yet?

At Kreata Estudio, we are interested in the past, but also in the future, merging both worlds, traditional text editing in the digital age. Furthermore, with the opening up to globalization, text editing and translation into Spanish, English, French, and Portuguese have become commonplace for us, and now we are adding Catalan.

We still believe that brochures, posters, leaflets, special editions of corporate image manuals, and above all, books, are still being edited, printed, and published. In paper, digital, with traditional printing, FSC printing, web, social networks, well… we still don’t know the limit.

What we do know is designers who come from the old school, meticulous in editorial design, and young designers who only think about showcasing their hashtag (#). My question is, can we have the best of both worlds?

If you are a young designer who knows the rules of editorial design on paper and, of course, loves Instagram and knows about Google Ads, contact us, we would love for you to collaborate with us.

Until next time, very soon.

Pros and Cons of Digital Offset Printing

admin — Wed, 10 Jun 2020 19:36:30 +0000

The advantages of digital offset printing are several, among the main ones are:

Liquid ink is used, unlike laser printers that use dry toner.
The registration between the front and the back is exact.
Machine setup is instantaneous and economical.
Short and urgent print runs can be done.
Variable data can be used, personalizing each sheet.
It can be manipulated immediately, so finishing can be done as soon as the print run is finished.
Special finishes can be printed at a very good price.
It provides excellent photographic quality.
Current machines incorporate densitometers that guarantee color stability.
Printing on FSC paper is possible.

Some of the disadvantages are:

The printing cost is fixed, so it does not decrease when large print runs are made.
The maximum paper size to print is oversized tabloid (47 x 33 cm).
The range of papers that can be used is more limited.
Pantone colors or spot inks cannot be printed, only CMYK.

Digital illustration

admin — Tue, 07 Apr 2020 16:58:32 +0000

Methods & Updates

Do you want to learn how to draw, create characters or tell stories? Contact us.

Or better yet, you are a creative who as a hobby or professionally makes drawings, logo sketches, storyboard with traditional techniques or digital techniques, we would love to hear about your work.

For both cases, we would love to hear from you and get to know your work

contacto@kreataestudio.com