We, the founders of Kreata Estudio are «old school», yes, we have our years. Our training was done on paper, with glue, spray glue? no! liquid glue that we took out of a can and we stained our hands. We knew the cutter, the assembly of projects on cardboard to present them to the client and the «shirts» to cover that work … and at what point we went to have our face in a screen all day … even we do not know, we feel it was from one day to another. When we started as designers, the internet existed only for a privileged few, not everyone could handle design programs: CorelDraw and PageMaker (by the way, I heard that CorelDraw launched its 2021 suite… personally, I think it will never be able to raise its head against Adobe), being a designer was a privileged position for a few.

At that time there were many jobs and they were clearly divided, the photographer did not mark typography, the trainer did not make negatives, the designer did not touch the printing plates. There was classified work and each one respected his stages in the line of work. Nowadays, not only photographers take pictures, we all take pictures, edit pictures, retouch pictures, publish pictures, invent hashtags, put them to music and launch them on social networks … Why not!

But it was not only graphic design that changed, the world changed and we have become multitasking, we can design logos, edit web pages online, download videos, make blogs, vlogs and podcasts! the internet is no longer a privilege for a few, that’s already a few decades ago, so … have we become old? it depends… in that well-defined chain of work, many businesses and specific activities died, others adapted, they got on the internet, they got into programming, they went from traditional illustration to digital illustration, from text marking and analog photography to editorial editing and digital publishing, we still use paper, but we opt for FSC certified papers, we still print, but we do digital prepress, in graphic design we have not grown old, we have adapted, we have opened our minds to the new possibilities of digital resolution and while we continue on this path, we will never be old.

But sometimes a project arrives that has already begun and has to be completed, in this example, there was already a script written, the scenography, the set, the actors… The client gave us the opportunity to make adjustments to the script and we raised the image. But what impressed us the most were our actors, who, without any acting training, knew how to adapt and did excellently. Later, the video editing department did the rest, subtitling, soundtracking, and of course changes and adjustments on the client’s part. In the end, we liked the result, a video totally focused on a specific area, speaking to the target audience with whom it has to communicate.